Industry Rebels Rewrite the Rules
Friction Points Become Launch PadsEstablished industries often tolerate inefficiencies—clunky logistics, hidden fees, or slow service—because change is costly. Innovative startups see these friction points as open invitations. A fintech newcomer, for example, replaces a three-day bank loan approval with a ten-minute app-based decision. A direct-to-consumer mattress brand kills the showroom middleman, shipping a bed in…